Thursday, 16 December 2010

It's an Ikea invasion!

Ikea have been literally breaking out of their two up two down box with some guerrilla marketing imagination. Earlier this year in Paris Ikea took over some of the metro's platforms transforming them into cozy lounges for weary commuters.

For Christmas, the season of shopping, pooped out Parisians can enjoy a comfy sofa rest at one of 12 bus shelters dotted across the city.

This is a marketing campaign even your tired feet can appreciate!

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