Wednesday, 14 April 2010

Love me love my lookbook

You don't have to be a model commissioned for a shoot to pout moodily in front of the camera and to have tons of people pouring over your image. Whether you think it the height of self obsessed vanity or the democracy of the Internet allowing creatives all around the world to show the fashion elite how to work a new trend, is raking in the fashion crowd.

The site works by being one long image roll of looks updated by members from which other members can 'hype' thus after many hypes the lookbooker can become reigning style icon of the day/week/all time. Current queen of the lady lookbookers with 8046 fans is all time favourite 17 year old Frida J from Kungalv in Sweden. She's a leggy blonde with a flawlessly edgy cool take on style, is the spitting image of Sienna Miller and regularly rakes in over 6000 comments per look posted. Jealous moi?!
The link from lookbook to her blog explains the inspiration behind her looks, though often it is random diary style entries with endearing Swenglish translations such as this post:

Today I have, exept of a pretty tough trip to school, shopping a bit & bought new running shoes. It’s sick that my most expensive shoes ever are a couple that I run around and clay down in the woods! I also bought this year’s first strawberry, I will ruin myself if I keep buying strawberrys at the lunchbreak (which I certainly will …). Now I will watch some TV. The Mentalist / desperate housewifes & Cougar town is the thing tonight! xx

Love the idea of accessorising with fruit, matching handbags to shoes is so old hat in Sweden!

All images courtesy of